Nissan signs tennis star Osaka as brand ambassador after Williams loss
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she has done so much for her ferocious serve as her down-to-earth humility. asked how she felt being a high-profile bi-racial athlete in a largely ethnically homogenous country osaka said the question really throws me off.1 reutersnan japanese automaker nissan motor co 7201.t said on thursday it had signed u.s. open champion naomi osaka as its next brand ambassador1 osaka 20 shot to international fame on saturday when she defeated 36-year-old american serena williams at flushing meadows to become the first japanese player to claim a grand slam singles crown1 growing up my dad drove a nissan so being able to be a brand ambassador now it feels like ive come full circle osaka said at a contract signing event at nissans headquarters in yokohama1 nissan said the passionate video-game player and beyonce fan would appear in global promotions and advertising as part of its three-year contract1 that contract will be something of a branding departure for a company whose popular gt-r sports car appeals mainly to men aged 40 and older1 born in japan to a japanese mother and haitian-born father and raised mainly in the united states osaka has won hearts on and off the tennis court1 nissan wants to tap the tennis stars youth drive and japanese roots to appeal to younger customers1 its just who i am i dont think im a mix of three whatever i just think i am me she said1 nissan joins a growing number of companies which have enlisted osaka for endorsement1 they include adidas ag adsgn.de yonex co 7906.t nissin foods co 1475.hk wowow inc 4839.t and citizen watch co 7762.t1 osaka is the latest sports figure to lend her star power to nissan after jamaican sprinter usain bolt served as the automakers global director of excitement to promote the gt-r from 2012 to 20161 last year it signed australian actress margot robbie who has been promoting its electric vehicles1 having osaka as a face of the company nissan can appeal to younger drivers as it aims to expand sales of its leaf all-battery electric car and promote its automated and connected-driving technologies1 but osaka said her tastes veered towards nissans sports cars. for me its the gt-r because its fast she said1